Level 1 909B Sturt Street, Ballarat, 3350  |  Suite 1, Level 6, 470 Collins Street, Melbourne VIC 3000

Our Approach, Our People. The Sovereign Way.

Who we are.

Sovereign Financial is a highly regarded financial advice firm that operates across Australia. We deliver innovative and tailored advice.

We have a proud heritage as a family business built on the values of Trust, Insight, Expertise and Relationships.

To most of our clients we are more trusted friends than financial advisers. We offer truly valuable financial advice rather than just a range of products. Our integrated approach to wealth management spans investment, taxation, superannuation, accountancy, lending services and estate planning.

Our values are our guiding principles, built around what we believe and driving how we act. They reflect our continuing aspiration to be a true ‘TIER 1’ investment firm – based on the values of Trust, Insight, Expertise and Relationships.

The Sovereign Way

We put our clients at the centre of everything we do – we call it the Sovereign Way. This drives everything we do.

It means that our clients always comes first. We focus our expertise and efforts on building them a better, more secure future.
It also means we are dedicated to delivering and demonstrating real care to our clients, developing relationships over many years, and generations,
of deep trust, and even friendship.


Trust lies at the very foundation of our business. Our clients place their trust in us with their hard earned investments to deliver them a better financial future. We work hard to earn that trust and prize it as our greatest business asset.


Industry and product knowledge, though important, is not enough. We apply experience to this knowledge, mix it with judgement and then deliver true insight – the basis for truly valuable financial advice.


All our advice is based on expert knowledge. We know investments, the risks and the opportunities. And we understand how they best integrate with Taxation strategies, Superannuation and Estate planning.


We are more than just advisers. We work very closely with our clients over the long-term, fostering genuine relationships of trust, respect, friendship and mutual reward